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Intero AI
AI Assistants for Safety
DEF Tech Solutions
Intero AI brings intelligence to the frontlines of safety. It empowers every worker and safety professional with domain-specific AI agents that automate reporting, training, and compliance — turning safety data into continuous learning.
2023
San Francisco, CA
Digital Marketing, Content Marketing
The Content Strategy Overhaul for DEF Tech Solutions aimed to transform the company's approach to digital content, ensuring it effectively communicates the brand's message and engages its audience. The project began with a comprehensive audit of existing content to identify strengths and areas for improvement. New content guidelines were developed to establish a clear and consistent brand voice. High-quality, relevant content was created to address the needs and interests of the target audience. SEO best practices were implemented to enhance the visibility of content across digital platforms. The project successfully met its objectives, significantly improving DEF Tech Solutions' brand messaging, audience engagement, and online visibility.
Enhance Brand Messaging
Develop clear and consistent content guidelines to ensure all communications align with the brand's voice and values.
Improve Audience Engagement
Create high-quality, relevant content that resonates with the target audience and fosters deeper engagement.
Optimize Existing Content
Conduct a thorough audit of existing content to identify areas for improvement and ensure all content is optimized for search engines.
Boost Online Visibility
Implement SEO best practices to increase the visibility of content across search engines and digital platforms.
Increase in website traffic by 40% within six months
Achieve a 25% increase in social media engagement rates
Improve organic search rankings for targeted keywords by 30%
Attain a 20% increase in lead generation from content marketing efforts
Achieve a content audit completion rate of 100% with actionable insights